Unlike LinkedIn, Pathways is purpose-built for one thing: finding warm introductions to your targets. While LinkedIn tries to be everything to everyone—social network, job board, content platform—we focus solely on connection mapping.
We say Pathways is LinkedIn without borders, meaning it digitizes your entire organizational network, not just LinkedIn connections. Your college roommate who’s not on LinkedIn but runs a foundation. Your board member’s country club connections. Your colleague’s church network. These real-world relationships often matter more than professional connections, but they’re invisible to LinkedIn.
Plus, Pathways maps warm leads across your whole organization. When you need to reach someone, you see possible paths through any colleague’s network, not just your own.
Honest answer: depends on your provided connection data and your target. We’re still young, but the early pattern is clear—invest some time providing us a thorough network dataset and you’ll get better returns.
The organizations seeing success do three things:
Provide their full network, not just their top LinkedIn contacts. We need quantity to find quality connections.
Think beyond professional networks—include alumni groups, nonprofits, social clubs, even wedding guest lists. Your pickleball partner might know your target’s board chair.
Stay local when possible. Geography still matters. We find more paths to targets in your state than across the globe.
Bottom line: the more complete your organizational network, the more likely we find warm leads to your targets.
Primarily a service. Pathways is an intensive research strategy for finding warm connections to high value prospects. Our team of researchers have years of experience using our proprietary technology to find great connections; if you’re looking for warm leads, leave it to the experts. If you’re interested in access to our proprietary relationship intelligence tool we’re open to that conversation in certain situations. Reach out to us about that.
It can be. If you have an ideal customer profile we can use that to search for warm leads. If you have a list of target accounts that’s even better. If there’s one person you absolutely need to know, we can hunt far and wide for that connection too.
And if you have a lead gen tool and it’s bringing you good prospects, it will pair nicely with Pathways. We’ll discover if you have warm leads to those prospects so you don’t have to go through the cold outreach. We generally sort out the appropriate strategy for you in that first consult.
Use it! People actually like helping and meeting new people—shocking, I know.
Follow the Pathway step by step. We’ll provide any extra information or a draft email that might help. But be brave, be confident! Send that email, text, DM, or suggest coffee. You still remember how to talk to humans, right? Pathways tells you which humans to talk to. Let’s keep AI out of the next step.
We start with a complimentary proof-of-concept pathway to demonstrate the value of your existing network. You’ll see exactly how we identify warm connections to your target prospect—no risk, no obligation.
Once proven, we create custom engagements based on:
Schedule a consultation now to get that free connection ASAP.
