4 Steps to a Warm Introduction

No cold emails. No LinkedIn requests into the void. Just a clear path from where you are to who you need to meet — through someone who already knows them.

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A warm introduction path from your team to your target

The Process

Simple on your end.
Surprisingly deep on ours.

01

We map your network.

We build the full picture of who your team actually knows: LinkedIn connections, board members, key donors, alumni networks, past colleagues, partners — all of it, mapped into one relationship graph.

Most organizations are sitting on a goldmine of connections they’ve never thought to use. We make that invisible network visible.

The average team has hundreds of relevant connections they don’t know they have. The map is usually the biggest surprise.
Relationship graph mapping a team's combined network
A simple target list of names and organizations
02

Share your target list.

Send us the names. Potential clients, major donors, investors, decision-makers — whoever you’re trying to reach. You don’t need to know anything about them yet. That’s our job.

No CRM integration required. No onboarding call. Just a list — even a rough one.

You’d be amazed what we can do with a first name, a company, and a hunch. We’ve started with less.
03

AI uncovers the overlaps.

This is where things get interesting. Our AI cross-references your network against your targets — scanning shared boards, alumni networks, past employers, co-authored work, local organizations, and more.

It’s looking for the thread that connects your world to theirs. It finds things neither side knew to look for.

One client’s board member had co-written articles with their target for years. Neither knew. Pathways found it in under an hour.
AI highlighting overlapping connections between two networks
A sample Pathways report with recommended introductions
04

You receive your Pathways report.

We deliver a clear, actionable report showing exactly who in your network can introduce you, how they’re connected, and what the shared context is. Every connection is human-reviewed before it reaches you.

You get a path, not a data dump. Your next move is spelled out. All that’s left is to take it.

The report doesn’t just tell you who — it tells you why now. Not just “they both went to Stanford,” but why that’s a reason to reach out this week.

Frequently Asked Questions

You have questions? We have answers!

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How is Pathways different from LinkedIn?

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LinkedIn is limited to what LinkedIn can see. Pathways uses sources from all over the web, essentially turning the entire internet into LinkedIn. That relationship web is then curated by a human researcher to ensure the connections we find are accurate and useful to you.

What data do you use to find connections?

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Everything: social media, shared board memberships, alumni affiliations, co-authored content, conference participation, professional history, heck! your high school yearbook. Our process is very thorough and able to gather an extensive network of your team with publicly available data. Clients who are serious about finding connections can also provide network data that is not available publicly for extra reach — which we’ve made easy through a simple browser extension. See more.

Do I need to install software or connect my CRM?

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No. Just help us understand who makes up your network with a list of people we call Connectors. They should be your development team, your leadership, board members, reference-able clients, channel partners and more. We’ll have a continuous conversation to dial in your ICP and buying personas. If you have targeted accounts as part of your GTM strategy, give us a list of those. And for extra network power you can provide data that is not publicly available. From there we do the research and bring you back the hidden leads to new logos. We can connect to your CRM if that’s useful, but it’s never required.

What if you don’t find a warm path to a target?

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We’ll tell you honestly — and move to the next target. If we continuously turn up empty-handed we’ll have a conversation with you about what’s really in your network and how best to leverage it. We work in batches, so if a path doesn’t exist for one account, we reassign that slot to another. You always get the number of Pathways you were promised.

Is this only for large organizations?

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Not at all. Some of the strongest Pathways come from small, high-trust networks — a 10-person founding team or a tight nonprofit board. What matters is the quality of your relationships, not the size of your org.

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Practical connections from your team to new accounts.